The Audience section shows you who’s watching your video content. These reports are self-explanatory, so we’ll leave them here: It displays the estimated total hours of watch time of your videos from viewers and the average view duration for the selected region, date range, and other filters.Īs you scroll down, you’ll see these cards over the last 28 days: The engagement metrics shows you what viewers are watching. Top YouTube search terms that directed viewers to your videos.Impressions and how they led to watch time (i.e., how many people saw the video on the YouTube results page, and who clicked to watch it).Top external sources from websites and apps that have the YouTube video embedded or linked to.Marketers, this will tell you which channels are working!). Traffic source types: This is where viewers found your YouTube videos (e.g., Google search, recent marketing campaign on social networks.Let’s break down what these reports mean: Scroll down, and you’ll see these additional reports: Metrics include impressions, impressions click-through rate (CTR), views, and unique viewers. In the Reach tab, you'll see your channel page’s overall reach (i.e., how many viewers saw an impression of your videos across YouTube, and how many clicked through to watch them). Comparison of your latest video to your YouTube channel’s performance.Performance from your ten latest videos.Real-time activity over the last hour or two days.If your YouTube channel or public videos has enough data, you can access these additional reports: The Overview graph shows the number of video views, watch time in hours, and the number of subscribers. Here’s a breakdown of what each of these metrics means: Īs you can see from below, there are four metrics: Overview, Reach, Engagement, and Audience. Hover to a specific video thumbnail and click the Analytics icon. Side note: If you want to analyze individual videos and not your channel as a whole, click Content above Analytics. Tip : To select a time frame or date range, click the dropdown menu at the top right. This is your Channel Analytics for the past 28 days. On the left sidebar menu, click Analytics. You’ll see a homepage that looks like this: Here’s how you can access your YouTube metrics. Sign up for your FREE DashThis 15-day trial today and see it for yourself!) Simply integrate your GA and YouTube accounts with DashThis, and we’ll combine them in one dashboard within seconds. (By the way, it is still possible to grab all your GA and YouTube data from one place. That’s what this Analytics YouTube guide is all about. Need a little help to navigate the dashboard and make sense of the data? So to promote your videos for more views and reach the viewers who matter (take that, YouTube algorithm!), you need to master YouTube Studio fast. We’ll cut to the chase: Google Analytics (GA) is no longer connected to YouTube.
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